Customer engagement platform

Know every customer. Reach them everywhere. Prove what worked.

Analytics, profiles, segments, journeys and every messaging channel on one governed data foundation, so every team works from the same truth.

Built for retail, fintech, media, marketplaces, education and B2B software teams.

Customer overview · Acme Retail · Last 30 days

Active customers

41,880

+2.7% vs last month

Reachable on a channel

84%

31,020 people

Revenue from journeys

18.4%

of monthly revenue

Engaged customers per day

Sample project

Journeys

Measured against a control group

  • Abandoned checkoutLive
  • Replenishment reminderLive
  • Win-back offerAwaiting approval

WhatsApp · Acme Retail

Abandoned checkout · step 2

Hi Priya, your bag is still waiting. The Indigo dress is ₹4,499 today, with free delivery until Sunday.

Delivered 09:00 local · inside frequency cap

High-value, at risk

Live segment · updates as events arrive

12,480 reachable

WhatsApp82%
Email74%
Push58%
  • Your data, in your region

    India, Singapore, EU, US, or your own cloud.

  • Your providers, your rates

    No margin on delivery, ever.

  • Enterprise access control

    SSO, SCIM, roles, approvals, audit.

  • Simulate before you send

    Every journey replayed on real history.

One platform

Everything your customer relationships run on, in one place.

Most teams stitch together an analytics tool, a messaging tool and a warehouse, then spend a meeting a week reconciling three answers. Edverix is one system with one definition of a customer.

Understand

Every customer, every event, one profile. Funnels, retention, paths and revenue run on the raw events, so the number in the report is the number in the campaign.

Engage

Live audiences, journeys built on a canvas and every channel your customers use, sent through the providers you already pay for, at your own rates.

Govern and prove

Frequency caps, quiet hours, approvals and a ceiling on total sends. Control groups and a permanent holdout show what your engagement actually caused.

How it fits together

Five layers on one customer data foundation.

Collection, analytics, decisioning, delivery and operations read and write the same events and profiles. Governance applies to every channel.

Collect

Every surface, one event model, one profile per human.

Understand

Funnels, retention, paths and revenue on the raw events.

Decide

Segments and journeys that say who gets what, and when.

Deliver

Every channel, through your own providers, under your rules.

Operate

AI that proposes and waits. Security that closes the deal.

Understand

See exactly where customers stall, then act from the same screen.

Funnels, retention grids, paths and revenue reports run on the raw events. Any drop-off becomes a live audience in one click, so the insight and the campaign are never two projects.

  • Split any funnel by platform, version, property or trait
  • Retention, path analysis and lifecycle movement side by side
  • Real-time view of what customers are doing right now
Explore product analytics

Engage

Design the journey on a canvas. Know its outcome before it runs.

Triggers, waits, branches and goals with a control group built in. Before anything goes live, Edverix replays the last thirty days of real customer activity through the draft and shows who would have been reached, how often, and where your rules would have stopped a send.

Every channel

Reach customers wherever they are, through the providers you already trust.

Push, in-app, email, SMS, WhatsApp, RCS, web push and more, orchestrated from one place. Connect your own Firebase, email service, SMS gateway and WhatsApp provider. Keep your negotiated rates. Change a vendor with a setting.

Explore messaging channels

Governed by design

Rules that protect the customer relationship and the brand.

Frequency caps per channel and combined, quiet hours in each customer's own timezone, suppression lists and maker-checker approvals. An organisation-wide ceiling on total sends stops a misconfigured campaign before it starts, and every send that did not happen is logged with the reason.

Explore delivery governance

Assisted, never unsupervised

An assistant that drafts, simulates and waits for approval.

Describe an audience, a report or a journey in plain language and get an editable definition back. The assistant simulates its proposal against real history, shows exactly who is affected, and applies nothing until a person with permission approves.

  • Predictions that explain themselves, not just a score
  • Works inside your own assistant with your permissions
  • Included in every paid plan, never metered as credits
Explore AI and predictive

Your data stays yours

Open by design. Portable by default.

Customer data lives in a database you can query, syncs to the warehouse you already run, and leaves with you whenever you decide.

Query it in SQL

Real SQL over raw events and profiles, with saved queries. Any query can become an audience.

Sync it to your warehouse

BigQuery, Snowflake, Redshift and Databricks, directly. Real-time streaming when you need it.

Take it with you, any time

Full export in a documented schema with no notice period, or run the whole platform in your own cloud.

Why Edverix

What enterprises get here that legacy platforms do not offer.

The full engagement suite is table stakes, and it is all here. These are the differences that decide a renewal.

SQL console

Real SQL over raw events and profiles, with saved queries, sharing and a query history.

Data platform

Self-hosted deployment

Run the whole platform in your own cloud for regulated workloads.

Data platform

Simulate against thirty days of history

See exactly who would have entered, what they would have received and how often, before activating.

Journeys

Bring your own provider

Firebase, APNs, any email service, any SMS gateway, any WhatsApp business provider. We take no margin on delivery.

Channels

Blast-radius ceiling

A maximum send volume for the organisation. Anything projected to exceed it refuses to activate; a running campaign that breaches it halts itself.

Governance

Propose, simulate, diff, approve

Generate and simulate in one motion; nothing applies until a person with permission says so.

AI

For every team

One workspace that marketing, product, data, engineering and security can all sign off on.

Marketing

Build audiences and journeys without a ticket. Simulate before you send.

Product

See where customers stall, and act on the drop-off from the same screen.

Data

Query the raw events in SQL. Sync to the warehouse without a bucket hop.

Engineering

Typed SDKs, a schema enforced in CI, journeys reviewed like code.

Security

Tenant isolation, SSO and SCIM, PII masking, residency, self-hosting.

Questions

What teams ask first.

What is Edverix, in one sentence?

A customer engagement platform, meaning product analytics, customer profiles, segmentation, journey orchestration and every messaging channel, built on one event store that you can query in SQL.

How is that different from a product analytics tool plus a messaging tool?

Their analytics tool knows everything and can do nothing; their messaging tool can do everything and knows nothing. With one event store there is one definition of a conversion, used by both the report and the campaign, and any report becomes an audience in one click.

Do you deliver messages yourselves?

No. You connect your own push, email, SMS and WhatsApp providers and keep the rates you negotiated. Edverix orchestrates, personalises, governs and logs every send but takes no margin on delivery.

Who owns the data?

You do. It lives in Postgres, you can query it in SQL, sync it to your warehouse, export everything on demand with no notice period, or run the platform in your own cloud.

How long does implementation take?

A web or React app sends its first event within an hour. A mobile app with push adds a native SDK and a provider credential. Most teams have their first journey live inside the first week, and the simulation feature means it can be tested against real history before anyone is messaged.

Is there a free tier?

Yes. The Developer plan is free for small event volumes and includes the full analytics suite so a team can evaluate on real data. Paid plans are priced on events processed and messages orchestrated, never on how many people exist in your database.

Get started

See Edverix on your own customer data.

A 30-minute walkthrough with an engineer, on your event model and your channels. Then a Developer workspace, free, with every feature turned on.

  • No credit card for the Developer plan
  • Bring your own providers
  • Export everything, any time