Use case · Lifecycle marketing
A price drop, a restock or a new release should reach only the people whose behaviour shows they care. Edverix relays business events through affinity, resolves catalogue content at send time and picks each person's best hour.
Runs on
3 modulesContent, Personalisation & Catalog
Versioned templates, tokens with fallbacks, reusable blocks, catalog-driven recommendations and prices resolved live.
Explore PersonalisationJourney Orchestration
Triggers, waits, branches, goals and channel actions on a visual canvas, with per-node stats, versioning and a 30-day replay.
Explore JourneysExperimentation & Attribution
A/B and multivariate tests, bandits, control groups, a universal holdout, attribution windows and feature flags.
Explore ExperimentationHow it runs
Each example is a trigger on your own events, an action through your own providers, and a number you can hold it to. The industry page shows the rest of that vertical's plays.
FromMedia, OTT & Subscriptions
Trigger
Business-event relay: episode_released for a series
Action
Push to viewers with affinity for that series, at their best hour, throttled to protect playback infrastructure
Proof
Plays within 24 hours of release against previous episode
Trigger
Business event: new provider online in a zone
Action
Notify buyers in that zone with a recent unfulfilled request
Proof
Fulfilled requests within one hour of the relay
Trigger
Business-event relay: cancellation opens a same-day slot
Action
Push to customers with affinity for that service and stylist, first-come-first-served
Proof
Fill rate on released slots
FromE-commerce & D2C
Trigger
Three product_viewed in one category, no product_added, session ended
Action
In-app or web push with the two most-viewed items and the top recommendation from the same collection
Proof
Add-to-cart rate for the message cohort against holdout
FromFintech & BFSI
Trigger
Segment: verified, active, no investment product, universal holdout excluded
Action
Maker-checker approved campaign with a compliance-reviewed template and a blast-radius ceiling
Proof
Incremental product adoption against holdout
Related industries
Each page names the events that matter, the plays that run on them and the reports the team lives on.
FAQ
Anything not answered here is a demo call away.
Request a demoA single setup that takes a business event such as a price drop, a restock or a new episode and fans it out only to the profiles whose behaviour shows affinity with it. One relay replaces hundreds of hand-built campaigns.
As a computed attribute over content or product events, such as the most-frequent series, category or brand in the last ninety days, refreshed daily and usable in any segment or relay.
Frequency caps, quiet hours and send-rate throttling apply to relays like any other send, and the blast-radius ceiling refuses to activate anything projected to exceed the organisation's limit.
Get started
Send your first event in an hour, simulate your first journey against real history, and keep every byte of it in a database you can query.