Journey Orchestration
Triggers, waits, branches, goals and channel actions on a visual canvas, with per-node stats, versioning and a 30-day replay.
DecideExplore Journeys
Decide
Audiences that are correct at the moment of send.
Behavioural, demographic and technographic conditions, nested any way, evaluated live, with reachable counts before you launch.
Conditions · all of
Didcheckout_startedat least2 timesin the last7 days
AND
Did notorder_completedin the last7 days
AND
Traitcountry=IN
AND
Reachable onWhatsApp
AND
Any of
Didcoupon_appliedin the last30 days
OR
Didproduct_addedat least3 timesin the last30 days
entered / exited fire as events
Overview
A segment is the object everything else points at: journeys, campaigns, ad sync and reporting. Edverix segments combine did and did-not conditions with frequency and recency windows, profile and trait filters, engagement and first- or last-seen, and references to other segments. Membership is evaluated as events arrive, and every definition has a change history.
Only on Edverix
- SQL-defined segmentsOnly on Edverix
Write the audience as a query when the form is not enough.
- Change historyOnly on Edverix
Who changed a definition and when, so when a number moves you know whether the world changed or the filter did.
Capabilities
Everything in Segments
13 capabilities in 3 groups, organised the way the product is.
Conditions
Did, did not, how often, how recently
"Bought twice last quarter but has not opened the app in three weeks" is one condition, not a data request.
Nested AND and OR groups
Any depth, with regex and case-insensitive string matching on every operator.
Profile, trait and technographic filters
Device, platform, app version, browser, country, region and any custom trait.
Segment references
Build on other segments so shared definitions are maintained once.
SQL-defined segmentsOnly on Edverix
Write the audience as a query when the form is not enough.
Evaluation
Live segments
Membership re-evaluated as events arrive, so it is correct at send time, not at the last nightly refresh.
Audience size before launch
Total, identified and reachable counts per channel, so nobody targets half a million and reaches four thousand.
Entered and exited as triggers
Segment membership is an event, so becoming a high-value customer can start a journey.
Change historyOnly on Edverix
Who changed a definition and when, so when a number moves you know whether the world changed or the filter did.
Lists and models
Static and refreshing lists
Frozen CSV lists for one-off campaigns; refreshing lists created from a funnel step or a report.
Predictive segments
Most, moderately and least likely to buy, churn, renew or complete within a window you choose.
Engagement score
Weight the events that matter into a single score per customer, usable anywhere an attribute is.
Ad audience sync
Facebook Custom Audiences, Google Customer Match and TikTok, one-off or recurring.
FAQ
Questions about Segments
How large can a segment be?
There is no cap. Evaluation is a compiled query over the event store and reachability, and the count you see before launch is the count that sends.
Can I preview who is in a segment?
Yes. Every segment lists sample members with the events that qualified them, and you can open any profile from the list.
Get started
See Segments on your own data.
Send your first event in an hour, simulate your first journey against real history, and keep every byte of it in a database you can query.
- No credit card for the Developer plan
- Bring your own providers
- Export everything, any time