Solutions · Media, OTT & Subscriptions

Send the episode to the people who will watch it.

Content businesses need catalog-scale personalisation without catalog-scale campaign management. Edverix relays a new release only to viewers whose watch history shows affinity, runs paywall and churn journeys per subscription, and reports on connected TV alongside mobile and web.

catalog / events7 tracked
  • content_started
  • content_completed
  • paywall_viewed
  • subscription_started
  • subscription_cancelled
  • playback_error
  • episode_released

What we track

7 events
content_started
Playback began on a title.
content_completed
A title watched to the end.
paywall_viewed
The subscription gate shown.
subscription_started
A paid plan began.
subscription_cancelled
A paid plan cancelled.
playback_error
Playback failed, with device and error.
episode_released
A new episode published, from your CMS.

Automation

The moments, and what runs at each one.

Each play is a trigger on your own events, an action through your own providers, and a number you can hold it to.

New episode

  1. Trigger

    Business-event relay: episode_released for a series

  2. Action

    Push to viewers with affinity for that series, at their best hour, throttled to protect playback infrastructure

  3. Proof

    Plays within 24 hours of release against previous episode

Paywall without subscription

  1. Trigger

    paywall_viewed twice, no subscription_started

  2. Action

    Email with the two most-watched free titles and the plan that matches their device mix

  3. Proof

    Subscription rate against control

Playback error

  1. Trigger

    playback_error on a device type

  2. Action

    Anomaly alert to engineering; in-app apology and resume link after the fix

  3. Proof

    Session recovery rate after error

Cancellation intent

  1. Trigger

    Predictive churn score high and watch time falling

  2. Action

    In-app recommendation slot with a curated collection; save offer only if no play in seven days

  3. Proof

    Churn lift against holdout

Reports

Reports this vertical lives on.

Every report runs on the raw events, and any report becomes an audience in one click.

Watch-time trends by platform

Connected TV, mobile and web on one chart.

Paywall funnel by entry content

Which titles drive subscriptions.

Path analysis before cancellation

What happens in the week before churn.

Content affinity segments

Most-frequent-value computed attribute over series.

Channels that carry the weight

  • Push
  • Email
  • In-app
  • Connected TV

FAQ

Questions from Media, OTT & Subscriptions teams.

Anything not answered here is a demo call away.

Request a demo
How does affinity get computed?

A computed attribute over content events, such as most-frequent series or genre in the last ninety days, refreshed daily and usable in any segment or relay.

Get started

See Media, OTT & Subscriptions plays on your own events.

Send your first event in an hour, simulate your first journey against real history, and keep every byte of it in a database you can query.

  • No credit card for the Developer plan
  • Bring your own providers
  • Export everything, any time